2023
Jombay
Revitalizing Customer Engagement of a Development Program Platform
Background
IDev is an internal platform used by organizations to deliver structured employee development programs. These programs include a variety of tasks, events, and learning modules over the span of several months.
Despite its purpose, the earlier version of IDev had serious limitations:
1. Cluttered and hard to navigate
2. Lacking a unified structure for task progress
3. Unable to track offline tasks and events effectively
This caused disengagement among employees and made it difficult for program managers to assess individual progress.
Problem Statement
The previous IDev platform created friction at multiple levels:
Offline Tasks
Users had to complete offline tasks (like attending workshops or sessions) and manually report them often outside the system.Poor Information Architecture
No clear navigation or structure made it hard to follow development paths.
Ineffective UI
Inconsistent visuals and poor usability led to frustration, limiting adoption and program completion rates
Goals 🎯
To make the platform valuable again, we aligned our redesign to three core objectives:
Integrate Offline Tasks
Seamlessly capture and track offline events and tasks within the platform.
Improve Information Architecture
Restructure content into a logical, timeline-based flow.
Enhance UI for Engagement
Redesign the UI to be clean, intuitive, and motivating, including gamification to encourage progress.
2023
Jombay
Revitalizing Customer Engagement of a Development Program Platform
Revitalizing Customer Engagement of a Development Program Platform
Background
IDev is an internal platform used by organizations to deliver structured employee development programs. These programs include a variety of tasks, events, and learning modules over the span of several months.
Despite its purpose, the earlier version of IDev had serious limitations:
1. Cluttered and hard to navigate
2. Lacking a unified structure for task progress
3. Unable to track offline tasks and events effectively
This caused disengagement among employees and made it difficult for program managers to assess individual progress.
Problem Statement
The previous IDev platform created friction at multiple levels:
Offline Tasks
Users had to complete offline tasks (like attending workshops or sessions) and manually report them often outside the system.Poor Information Architecture
No clear navigation or structure made it hard to follow development paths.
Ineffective UI
Inconsistent visuals and poor usability led to frustration, limiting adoption and program completion rates
Goals 🎯
To make the platform valuable again, we aligned our redesign to three core objectives:
Integrate Offline Tasks
Seamlessly capture and track offline events and tasks within the platform.
Improve Information Architecture
Restructure content into a logical, timeline-based flow.
Enhance UI for Engagement
Redesign the UI to be clean, intuitive, and motivating, including gamification to encourage progress.
To make the platform valuable again, we aligned our redesign to three core objectives:
Integrate Offline Tasks
Seamlessly capture and track offline events and tasks within the platform.
Improve Information Architecture
Restructure content into a logical, timeline-based flow.
Enhance UI for Engagement
Redesign the UI to be clean, intuitive, and motivating, including gamification to encourage progress.
Design Strategy ✨
While we didn’t follow a formal research-design loop, the solution emerged from collaborative feedback, user pain points, and real-world program data.
Before vs. After (Problem vs Solution)
While we didn’t follow a formal research-design loop, the solution emerged from collaborative feedback, user pain points, and real-world program data.
While we didn’t follow a formal research-design loop, the solution emerged from collaborative feedback, user pain points, and real-world program data.
Key Features in the New Design 🎨
1. Welcome Screen
1. Welcome Screen
1. Welcome Screen
Introduces users to their personalized development journey, creating a sense of purpose and direction.
Introduces users to their personalized development journey, creating a sense of purpose and direction.
Introduces users to their personalized development journey, creating a sense of purpose and direction.
2. Home Timeline
A structured view showing all tasks (online + offline), events, and milestones in a chronological flow, enabling easy navigation and progress tracking.
3. Program Switcher
Lets users switch between multiple development programs with ease.
4. Gamified Milestones
Pop-up rewards and alerts on completing tasks or milestones keep users motivated throughout their journey.
5. Adding Offline Events & Tasks
Introduces users to their personalized development journey, creating a sense of purpose and direction.
2. Home Timeline
A structured view showing all tasks (online + offline), events, and milestones in a chronological flow, enabling easy navigation and progress tracking.
3. Program Switcher
Lets users switch between multiple development programs with ease.
4. Gamified Milestones
Pop-up rewards and alerts on completing tasks or milestones keep users motivated throughout their journey.
5. Adding Offline Events & Tasks
Admin/managers can now add and assign offline items (e.g., workshops, meetups), and users can submit completion for tracking
2. Home Timeline
A structured view showing all tasks (online + offline), events, and milestones in a chronological flow,
enabling easy navigation and progress tracking.
3. Program Switcher
Lets users switch between multiple development programs with ease.
4. Gamified Milestones
Pop-up rewards and alerts on completing tasks or milestones keep users motivated throughout their journey.
5. Adding Offline Events & Tasks
Admin/managers can now add and assign offline items (e.g., workshops, meetups), and users
can submit completion for tracking
🙋♂️ My Role
I was responsible for
Identifying key pain points based on product gaps and manager feedback
Creating a streamlined navigation experience using a timeline approach
Introducing gamification and offline task handling as key UX improvements
Collaborating with developers and QA teams for implementation alignment
Redesigning the platform structure and visual hierarchy
I was responsible for
Identifying key pain points based on product gaps and manager feedback
Creating a streamlined navigation experience using a timeline approach
Introducing gamification and offline task handling as key UX improvements
Collaborating with developers and QA teams for implementation alignment
Redesigning the platform structure and visual hierarchy
I was responsible for
Identifying key pain points based on product gaps and manager feedback
Creating a streamlined navigation experience using a timeline approach
Introducing gamification and offline task handling as key UX improvements
Collaborating with developers and QA teams for implementation alignment
Redesigning the platform structure and visual hierarchy
Reflection ✨
This project taught me how critical it is to design around real-world workflows, not just theoretical personas. Offline events were often treated as edge cases, but they represented a major gap in the user experience. By addressing them head-on and introducing gamified structure, we created a platform that felt not just usable, but genuinely helpful.
This project taught me how critical it is to design around real-world workflows, not just theoretical personas. Offline events were often treated as edge cases, but they represented a major gap in the user experience. By addressing them head-on and introducing gamified structure, we created a platform that felt not just usable, but genuinely helpful.