Selected work from real-world products and research-driven concept projects.
Cogniphant
Product Designer
2025
Led the end-to-end design of a multi-role platform that helps SENCOs, teachers, and parents manage ADHD screening and support in one place. Conducted user interviews and competitive analysis to identify gaps, then worked closely with stakeholders to iteratively design and validate solutions. Focused on accessibility by designing responsive experiences that made key information like child progress, communication, and actions easy to access.
HowNow
UI/UX Designer
2024
Redesigned the platform homepage into a personalised, goal-driven experience that improved engagement by 28% and reduced bounce rate by 22%. Worked closely with product managers and stakeholders to align design with business KPIs, contributing to a 15% increase in feature adoption. Designed AI-powered Career Path and My Team features to guide user growth and support manager decisions, and defined role-based content and configuration logic to enable scalable, customised experiences.
Jombay
UI/UX Designer
2021-2024
Improved user experience across assessment and development platforms by simplifying evaluation flows, which increased completion rates by 40%. Introduced an AI-powered assistant to support program creation, reducing setup time by 33%. Designed a data-heavy dashboard to help managers interpret team insights and make better decisions, while also improving admin workflows to reduce manual effort by 21%. Redesigned development journeys into a structured timeline with progress tracking and gamification, increasing engagement by 35%.
Chainworks Digital
Product Designer
2021
Led UX for a government organ donation platform, simplifying compliance-heavy workflows and reducing friction for medical and administrative users. Also designed a license renewal platform using IBM’s design system, structuring complex processes into guided flows with alerts and status tracking to improve clarity and reduce errors.
Chainworks Digtial
2021
Contributed to building a reusable design system to improve consistency across products, and worked closely with engineers and product managers during handoff, refining designs based on discussions to ensure smooth implementation.
